How to Fix My iPhone Keeps Showing the Apple Logo and Turning Off

Mohsin Simmons | Last Updated: Mar 11, 2022

Repair shop owner and technician. He handles hundreds of problematic iPhones per month. He is experienced in identifying iPhone problems and troubleshooting in the most efficient way.

Trying to turn on your iPhone for an urgent task, but it keeps showing the Apple logo and turning off on its own? How did it happen? How can it be fixed? Well...I understand. Being forced to disconnect from clients, families, friends, entertainments, etc is upsetting to you.

But you're not alone. Running a phone repair shop for years, I’ve helped numerous iPhone users with the same issue like yours. Let me show you how to fix this effectively below!

Why My iPhone Keeps Showing the Apple Logo and Turning off?

When your iPhone keeps displaying the Apple logo but not turning on, something has definitely gone wrong at its startup routine. Reasons vary like below.

  • Software crash: Maybe an internal software error occurs when your iPhone is updating, restoring from backup, or transferring data.
  • Hardware damage: Did you recently drop your iPhone or accidentally spill coffee, tea, etc on it? A hardware damage can also make this Apple logo issue happen, though rarely.
  • Jailbreaking: Did you jailbreak your iPhone lately? This can disrupt its basic functionalities, hence your iPhone keeps showing the Apple logo and turning off.

My iPhone Keeps Showing the Apple Logo and Turning off. How to Fix?

To give you an easy reading time, I have optimally arranged all methods for various situations for you. Methods 1 and 2 are for minor glitches. Methods 3 to 5 are deep types of restore and repairs for more complex issues. Among all, the use of Perfix is highly recommended to fix your iPhone in 30 minutes.

1. Charge Your iPhone

iphone keeps showing logo using charge

Sometimes your iPhone is simply not on because of insufficient power. You can connect it to a power source and then leave it to charge. After charging, restart it and check whether it is working well. If not, then it’s not a battery issue. You should try other methods below.

2. Force Restart iPhone While Charging

Software errors such as firmware crashes can be solved by force restarting your device.

iPhone 8 or later: Press and release the volume Up button, and then the volume Down button. Long-press the Side button until Apple’s logo appears.

iPhone 7, iPod touch, and iPhone 7 Plus: Long press both the Side button and volume Down button until Apple’s logo appears.

Force restarting does not delete data stored in your iPhone. But 90% of the time, it doesn't fully solve the issue.

3. Use an Advanced Tool – Perfix

If the problem persists, you should use Mobitrix Perfix, an advanced, professional iOS repair tool for 160+ iPhone issues. To use this method:

  1. Download Perfix and launch it on your computer.
  2. Connect your iPhone to the PC and wait for Perfix to detect your iPhone.
  3. Choose Standard Repair.
Mobitrix Perfix Standard Repair - Select Standard Mode


  • You don’t need to download other software such as iTunes.
  • Your device is repaired without loss of data.
  • The recovery steps involved are simple to follow.
  • Perfix supports all iOS versions and all iOS models.
  • There is a high level of data privacy with Perfix.

By now, if you have tried out Perfix, your iPhone issue should have already been fixed. However, if you are interested to know more about other methods such as iTunes, keep reading!

4. Update or Restore iPhone with iTunes via Recovery Mode

Recovery Mode is useful to help fix a malfunctioning iPhone. You'll need to put your iPhone in Recovery Mode first and then try repairing it with iTunes. Here's how:

  1. Launch iTunes on your computer.
  2. For iPhone 8 or later: Press and then release button for volume Up. Then do the same for volume Down button. Long press your iPhone’s Side button until the screen for recovery mode is displayed.

    For iPhone 7, iPod touch, and iPhone 7 Plus: Long press Side button and button for volume Down at the same time until the screen for recovery mode appears.

  3. Connect your iPhone to your PC. Choose the Update option.
  4. If the Update option does not work, select the Restore option in step 3 but this erases data in your iPhone.

iTunes is the official solution that is introduced by Apple. But it comes with mutiple disadvantages in repairing your iPhone:

iphone black screen via itunes
  • The Restore option in iTunes deletes all data in your iPhone.
  • iTunes doesn't always recognize your device.
  • iTunes is not user-friendly.
  • It takes up to hours when you try to restore your iPhone with iTunes.

5. Restore iPhone with iTunes via DFU Mode

DFU stands for Device Firmware Update. As the deepest type of restore that can be performed on an iPhone, DFU Restore can usually repair severe iOS crashes. However, it should be your last resort especially when all other methods fail, as this method leads to complete data loss. Here are the detailed steps:

iphone black screen via dfu
  1. Launch iTunes on your computer.
  2. For iPhone 6S or earlier models: Long press the Sleep button and then Home button. After eight seconds, release the Sleep button but continue pressing the Home button until your PC acknowledges your device.

    For iPhone 7 or iPhone 7 Plus: Press Sleep and Home buttons for eight seconds, and then press the Side button and volume Down button. Release the Side button and continue pressing the button for volume Down until your PC recognizes your iPhone.

    iPhone 8 or newer models: Press the button for volume Up and quickly release it, and do the same for the volume Down button. Then long-press the Side button until a black screen appears. Then long press both the button for volume Down and the Side button for five seconds. Release the Side button while pressing the button for volume Down and then follow the instructions that are displayed on your PC.

  3. Connect your iPhone to your PC. Wait until iTunes recognizes your iPhone and select Restore.

  4. Disadvantages:

    • Your PC should have the latest version of iTunes installed.
    • It involves complicated operations which may be difficult for newbies.
    • All data stored in your iPhone is lost.

What to do if you have tried every method above and still have no success?

If all the above methods haven't been able to help you fix your iPhone, then you should visit Apple service center for professional repairs as most likely your iPhone's internal hardware is damaged.


It can be extremely inconvenient when your iPhone fails to function as expected. The methods explained above can come in handy for you when your iPhone keeps showing Apple logo and turning off.

If you are looking for a quick solution with guaranteed success, then Mobitrix Perfix should be your ideal choice. It is compatible with all iOS versions and models, and can fix your iPhone within 30 minutes. It has a much higher success rate than other tools like iTunes. Moreover, data stored in your iPhone will not be lost.

However, if the above methods cannot turn your iPhone back on, then the issue is not with your iPhone's software but hardware. You should seek help from Apple urgently.